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De wereldwijde verkoop van sportvoeding is verdubbeld tussen 2015 en 2019. Belangrijke trends zijn plantaardige producten, betere personalisatie en zogenaamde \u2018clean labels\u2019. Dat meldt Innova Market Insights.<\/p>\n
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Nu er veel meer aanbieders zijn, houden producenten van sportvoeding zich meer bezig met specifieke doelgroepen. Jongere consumenten zijn de grootste doelgroep voor sportvoeding. Vooral generatie Z en Millennials zijn ge\u00efnteresseerd in de producten die passen bij hun persoonlijke behoefte zoals producten voor en na het sporten (pre- en post- workout). Nu komen daar producten bij passend bij bepaalde dieettrends. Een voorbeeld hiervan is een ketogeen dieet waarbij de koolhydraatinname sterk verlaagd is.<\/p>\n
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Trends in sportvoeding: plantaardig, persoonlijk en met een clean label De wereldwijde verkoop van sportvoeding is verdubbeld tussen 2015 en 2019. Belangrijke trends zijn plantaardige producten, betere personalisatie en zogenaamde \u2018clean labels\u2019. Dat meldt Innova Market Insights. Nu er veel meer aanbieders zijn, houden producenten van sportvoeding zich meer bezig met specifieke doelgroepen. Jongere consumenten […]<\/p>\n","protected":false},"author":1,"featured_media":2411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[63],"tags":[],"class_list":["post-2410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports-nutrition"],"_links":{"self":[{"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/posts\/2410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2410"}],"version-history":[{"count":2,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/posts\/2410\/revisions"}],"predecessor-version":[{"id":2414,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/posts\/2410\/revisions\/2414"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=\/wp\/v2\/media\/2411"}],"wp:attachment":[{"href":"https:\/\/www.tristart.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tristart.nl\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}